This year’s event took place in Beijing and was attended by the Ambassador of Seychelles in China, Vivianne Fock Tave, STB’s deputy chief executive, Jenifer Sinon, and manager in China, Jean-Luc Lai-Lam, as well as other high level guests and Chinese tourism partners. STB’s senior marketing executive Stephanie Lablache, marketing executive Elsie Sinon and Seychellois people studying in Beijing were also present. The event was held in collaboration with the Embassy of Seychelles in Beijing.
Addressing those present, Miss Sinon stated that since diplomatic relations between Seychelles and China were established 40 years ago, the two countries have experienced cordial ties of friendship and collaboration.
“We have been able to make China one of our most important international development partners not only through government to government ties in various sectors, but also through successful cooperation with different trade partners,” she said.
Miss Sinon also highlighted that the achievements made so far can be associated with three significant factors. Firstly, the combined strong leadership and strategic policies of the Seychelles’ ministry of tourism, STB and local trade partnership over the past five years. Secondly, the expansion of air routes between China and the Seychelles with Etihad Airways, Emirates, Ethiopian Airline, Qatar Airways, Sri Lankan Airlines and, most recently, Air Seychelles’ direct flights to Beijing. Lastly, the setting up of STB’s first permanent office within the Embassy of Seychelles in Beijing five years ago.
Since the opening of the office, the tourism cooperation between Seychelles and China has seen an increase in the incoming figures from 2,124 tourists in 2011 to 13,941 in 2015. The office has established itself as an important hub in the Chinese market for its trade fairs, roadshows and other marketing activities.
During the ceremony, Chinese partners were rewarded with trophies for achievements such as Best Agents, Best Media, 2016 Excellent Partners, Five-Year Special Agents and Five-Year Special Media.
The event also featured draws for airline tickets, hotel accommodation and vouchers to be used in the Seychelles, amongst others prizes.
Prizes were sponsored by Hilton Seychelles, Six Senses Zil Pasyon, Raffles Seychelles, Kempinski Seychelles Resort, Le Meridien Fisherman’s Cove, AVANI Seychelles Barbarons Resort & Spa, Valmer Resort Seychelles, Constance Hotels, Le Duc de Praslin, Sri Lankan Airlines, Ethiopian Airlines, Emirates Airlines, Air Seychelles Ltd, Ankeyunda, Etihad Airways, Mason’s Travel, Creole Travel Services and Vision Voyages.